The developer disagrees with the accusation and contact has recorded with Valve, says Very Positive on Twitter . However, in an interview with Vice, the studio says it chose the name on purpose to boost sales of game Emoji Evolution.

“I knew that reviews have a huge impact on customer choice, “says the anonymous developer. “I saw that the developer and publisher name is very close to the reviews and the same color, so I decided to use that to my advantage.”

In response to Very Positive’s objection , Valve says it can ‘provide further information’ about the ban.