Commission defends von der Leyen hiring PR firm

Sallie Anderson

The European Commission has actually protected using a public relations firm to gloss the image of president Ursula von der Leyen.

Von der Leyen had actually employed the Berlin-based Story Machine while a prospect to end up being European Commission president, to establish her social-media accounts.

Once she landed the task, the agreement continued according to discoveries in the Swiss-media outlet Aargauer Zeitung.

“It is a private contract. She pays for it herself,” Eric Mamer, the European Commission’s chief representative informed press reporters on Friday (24 April).

When it comes to “aesthetics, to the visual image.”


Mamer stated the firm supplies von der Leyen with month-to-month suggestions.

It has no input on public messages like Tweets sent out in her name, he stated.

“This company has absolutely nothing to do with how Tweets are either prepared, validated or published,” he stated.

Nevertheless, that the agreement is private and stayed out of the public domain stays uncommon for a European Commission president.

The European Commission has its own internal interactions department that supplies the really exact same service.

However Mamer recommended the hiring of an outside firm to do the very same task might boil down to the fundamental predisposition of an in-house service.

Story Machine was co-founded in 2017 by Philipp Jessen, the former primary editor of Bild, the very popular German tabloid paper, owned by Axel Springer.

Michael Mronz is the other creator and supposedly understands von der Leyen in a private capability through their shared interest in horses.

Story Machine has itself remained in current problem.

In a post out previously this month, Stern, a German weekly news publication, reported the agency was being examined by a federal government regulatory body after making a mess of a coronavirus campaign to relieve lockdown limitations.

When asked what precisely it does for the European Commission president,

Story Machine has yet to comment to this website.

Regardless of its defence of Story Machine, the commission added it would still check out the matter to see if there has actually been any infraction.

“The president will look at this again to check whether or not this could someway not correspond to some European rule that might exist,” stated Mamer.

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