WrestleMania 36 (picture by means of WWE, Inc)
WWE launches free WWE Network membership tier.
The WWE is a content-generating goliath that supplies wrestling home entertainment on both network tv and through the WWENetwork On Monday, WWE revealed an upgraded free tier that will offer numerous kinds of material to interested audiences. This comes at a time where there’s growing speculation around a go back to the PPV design in some kind and prospective interest within the WWE to accrediting its material on other streaming networks.
According to the press release, the free version of the WWE Network will include multiple benefits. Viewers will have access to new shows such as Raw Talk, original series, past episodes of flagship programming and past PPV events. The previous version of the WWE Network provided access to all the above, along with the full catalog of WWE PPVs for $10 a month. This also included a continued promotion of a free month with a new subscription.
The success of the WWE Network has been a topic of conversation within the professional wrestling media for the past few months. In April, the WWE revealed a historic metric of $960.4M in revenue but this came at a time when WWE Network revenue was down as paid subscribers dropped 9 percent by the end of 2019 as compared to the same time in 2018. Also, April was the same month in which the WWE completed staff layoffs at a time when they were on pace to set this revenue metric. It was reported that there were 1.3 million paid subscriptions during that call as well. The highest reported number of paid subscribers was 1.8 million which was reported back in April of 2018.
WWE potentially moving back to PPV model
During that same conference call, WWE CEO and Chairman, Vince McMahon, hinted at the idea that WWE is looking into new ways to provide it is PPV content.
“Well, we have a lot of options. We could continue on as we are now, with a free tier and a more enhanced paid tier,” McMahon said during the conference call, audio provided by FightFul.com “Right now there’s no more better time to exercise the selling of our rights to all the majors who, quite frankly, all the majors are really clamoring for our content. So that could be a significant increase, obviously, in terms of revenue.”
Expectations are that the WWE will make progressive changes to the kind of present PPV material that will be readily available on extra tears of the WWENetwork The WWE’s newest competitor, All Elite Wrestling, leverages a PPV model and its recent show Double or Nothing has seen reported buy rates of 115K to 220K. It will be intriguing to see if the WWE makes a change to its PPV design considering this news to continue to press it is growing annual earnings.
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