will.i.am: ‘Latin music is the new pop’

Derrick Santistevan

Shiner Peas star will.i.am is delighted Latin music stars are lastly “shining their light and cultural colour on the whole world”.

The I Got ta Feeling hitmaker consulted with Britain’s Daily Star paper, ahead of the release of the group’s most current album, Translation, which features cooperations with Latin stars consisting of Shakira, J Balvin, Maluma, and Becky G.

Describing the inspiration to check out the category so greatly, Will firmly insisted: “Latin music is the new pop! I’m so pleased that Latinos and Latinas are shining their light and cultural colour on the universe.

” To have this chance to complete and have our tunes played all over the world, particularly in the Latin neighborhood, is unique,” he shared, adding, ” Black Eyed Peas is everything about cultural exchange.”

While Latin acts have actually formerly needed to Americanise their music to accomplish international success, Will firmly insisted that’s not the case today, as the music has such extensive appeal.

” That’s what I like about today, no one is changing things for American success. When you consider global success you believe it needs to be through the gates of America, that is no longer a misconception,” the star shared. ” Black Eyed Peas have actually understood that as Americans. In 1998, we explored America however didn’t see success up until we left America,” he continued. ” Now you hear people like J Balvin all over – China, France, Australia – locations that do not speak Spanish, it is international.”

The Black Eyed Peas’ most current album was launched on Friday.

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