Youtube Tiktok wants to compete with the short video platform Shorts. Now there is a first monetization option.

Youtube wants to pay out a total of 100 million dollars to influencers who upload shorts, i.e. vertical short videos. The program will start within the next few months and will last until 2022, announced Youtube. In March, Youtube launched the beta version of Shorts in the US and India.

Youtube will contact the users monthly who had the most interactions with their videos. You should get a bonus. Youtube left it open exactly how high the individual payments will be.

This campaign is the beginning of a long-term monetization strategy for shorts. “We have paid more than 30 billion US dollars to creatives, artists and media companies in the last three years and we are still determined to support the next generation of mobile creatives with shorts,” explains Youtube the vision.

Snapchat and Tiktok have similar programs through which they pay out money to particularly successful users.

At the same time, Youtube wants to increase the popularity of short videos by giving them more space on Youtube. This is how the community should grow.

Since the launch of Shorts, Youtube has added new features time and again, including automatic subtitles, filters and remixing Audio tracks from YouTube videos.

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