Shopify integrates Shop Pay into Facebook and Instagram. Like PayPal, the tool enables direct purchase without leaving the platform.

Shopify is expanding its Shop Pay payment option to Facebook and Instagram. It’s the first time Shopify has offered this tool outside of its own platform, the company says.

Shopify is going to use Shop Pay for all Shopify merchants initially on Instagram and integrated into Facebook in the coming weeks. Initially the tool is limited to the USA.

Seamless shopping

Shop Pay should be displayed as a new payment option on Facebook Pay, just like PayPal. Customers then do not have to enter their data a second time, but can complete the purchase within Facebook.

This should make the payment process faster and cancel the purchase make it less likely. Customers can also track their order via Shopify.

Integrate further services

“We will continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling even better,” said Carl Rivera, General Manager of Shop, according to the press release . So it shouldn’t stop at the integration of Shop Pay.

Facebook is not the only platform for which Shopify offers a special integration. Shopify has also entered into collaborations with Tiktok and Pinterest.

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