Digital transformation projects continue to be an important part of the corporate IT budget and are expected to increase in the future. All of this was reported by Sanjay Brahmawar, Director of Software AG, based on his discussions with IT executives. revenue and their operating profit margins are raised to 25-30 percent. They also want to increase the ratio of subscriptions to SaaS and help organic growth through acquisitions.

The German company’s partners include names such as Adobe, Microsoft Azure and AWS. Forty percent of their revenue comes from North America and, according to the director, they still have significant growth potential.

Software AG is not really a small-scale vendor: Brahmawar says a significant portion of their partners are on the Fortune 500 list. They compete in the integration and API management market with Salesforce’s MuleSoft unit as well as Google’s Apigee, but Tibco, IBM and Oracle are also there among their competitors. In terms of IoT and analysis, the German company’s main rival is PTC, which is ahead of them in the North American market.

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