Jane Fonda and Lil Nas X are fronting a brand-new environmentally-conscious campaign for Gucci.
Launched on Tuesday, the marketing images for the Italian high-end label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Consistency Korine with innovative instructions from Alessandro Michele and art instructions by Christopher Simmonds.
For her photoshoot, Fonda is seen positioning in front of a wood treehouse set within a cityscape while using an off-white match and bring a yellow carry bag.
And while the Hollywood icon just recently vowed to stop purchasing brand-new clothing, she firmly insisted the campaign lines up with her commitment to promoting ecological causes, such as her Fire Drill Fridays presentations.
“Demand that your government officials invest in clean energy infrastructure,” she commented. “Global economists agree that it’s the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.”
Old Town Roadway hitmaker Lil Nas X, adventurer/environmentalist David Mayer de Rothschild, vocalist King Princess, and Japanese artist Miyavi, have actually likewise been cast in the project, and are illustrated sporting pieces from the collection while sitting or standing in the treehouse – with a Gucci agent describing that the images represents opening “the door to a new beginning”.
“@lilnasx is seen in the #GucciOffTheGrid campaign, a new sustainable collection by @alessandro_michele that is also created using ECONYL, a regenerated nylon. The rapper, singer and songwriter has embraced a greener way of living and performing, including being more aware of his environmental footprint while traveling and supporting environmentally friendly companies,” a representative added in an Instagram post.
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