After three years, Apple is once again the most valuable brand in the world in the 2021 Global 500 rankings. Apple’s brand value rose to $ 263.4 billion, an 87 percent increase in a single year, according to market research and business consulting firm Brand Finance, which compiles the register. The company was third on the list last year, both a year earlier and the year before.
In second place is Amazon.com, the leader of the previous three years, with a brand value of It rose 15 percent to $ 254.2 billion, while Google slipped back from second place to third last year, its brand value rose 1 percent to $ 191.2 billion.
Retained fourth place in the top 10 Microsoft, with brand value, rose from $ 117.1 billion to $ 140.4 billion. There is no change in fifth place either, with Samsung still taking the place with its brand value rising from $ 94.5 billion to $ 102.6 billion. its market brand value increased from $ 77.5 billion to $ 93.19 billion. Facebook fell to the bottom, ranking seventh on Facebook, with a market branding rising from $ 79.8 billion to $ 81.48 billion. (ICBC), its brand value fell from $ 80.1 billion to $ 72.8 billion. Verizon is ninth on the list ($ 68.9 billion) and WeChat is tenth ($ 67.9 billion). , Rose to $ 32 billion, no significant increase was achieved by any of the listed companies. Second in terms of value added is Alibaba.com, whose brand value rose 108 percent to $ 39.2 billion.
However, there were also losers in the recent period, with airlines affected by a 40% decline , including aircraft manufacturer Boeing, Airbus, American Airlines and Delta
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