North American brand accelerates towards a fully electric future in Europe

Ford has announced that it intends to make is a fully electric brand in Europe by 2030.

The North American brand’s plan for green mobility also predicts that by mid-2026, 100% of its range of passenger cars in Europe is equipped with 100% electric engines.

Ford’s range of commercial vehicles in Europe will also have the ability to achieve zero emissions in 2024, integrating fully electric and plug-in hybrid models, which according to Ford, in 2030 will represent two thirds of sales.

This announcement follows the news of Ford’s return to profitability on the European continent, reached in the fourth quarter of 2020, and a major investment in the field of electrification.

Ford has revealed that it is investing globally, and by 2025, at least minus $ 22 billion in electrification, almost double the amount previously allocated to electric vehicles.

Leading Ford’s move toward a fully electric future is the new investment of US $ 1 billion for the modernization of the factory in Cologne, Germany, which will produce from 2023 the first mass-produced electric passenger vehicle in Europe, intended for European customers.

“We have successfully restructured our business and returned to profitability in the fourth quarter of 2020. Now, we are accelerating towards a fully electric future in Europe with the proposal of new vehicles and a world-class customer experience ” , underlined Stuart Rowley, president of Ford Europe in a statement.

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