Australia has voted in favor of a new media law that will force Facebook and Google to finally pay for the news. The adoption of the law marks the end of a series of months of debate and negotiation.

The amended law requires social networking sites and internet search engines to publish their news only in agreement with news portals, ie in some cases they must pay.

The two tech giants have long argued that they should not pay a penny because they generate valuable traffic to news sites by linking to the news, and for a long time it seemed that this was not the case. they can argue, but the trick has become increasingly apparent. Rather, it was a matter of simply charging the advertising market for the use of content produced by editorial offices and journalists, while the real producers of content received less and less revenue. In 2019, the EU adopted neighboring rights to be granted to publishers of press publications, which would have provided similar protection to copyright, but the extension of copyright rules to press publishers has provoked controversy and is currently provoking controversy in Europe

. The initial version of the Australian law was much more aggressive than that. According to the proposal, both parties (an Australian publisher and the technology giant) would have submitted a proposal and an independent arbitrator would have decided which proposal was “more reasonable”.

In January, Google threatened to to stop your Australian earner if the law comes into force. To this, Microsoft quickly struck down, supporting the Australian attitude while trying to push its own search engine through them. And last week, Facebook went even further after blocking the posting and sharing of Australian news to users.

Finally, this week Facebook and the Australian government agreed, the former restored the news service on its Australian platform and agreed to contribute to the sustainability of the Australian news industry by concluding commercial agreements with the media industries, which have removed the stricter parts of the regulation.

Google and Facebook have also called for agreements with Australian media companies to

Under the agreement, social media companies and content providers will still be able to decide what is and what is not and how much they can publish. In cases of dispute, however, the government will decide.

Facebook then announced that at least $ 1 billion would be invested in news content development globally over the next three years, or apologized for spending a few days on the Australian social media platform.

Canada is considering a media law similar to the one in Australia, but Facebook has already announced that it wants to make agreements with Canadian media later this year and invest in

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