Charli XCX enlists fans to create their own music videos for new track

Derrick Santistevan

Charli XCX fans have actually been provided the chance to create their own variations of the video to the vocalist’s new track Claws.

The original video, directed by her partner Huck Kwong and shot in their basement throughout lockdown, features Charli dancing and carrying out in front of a green screen, with numerous images flashing behind her.

She dropped the main video on Friday, and on Sunday, she launched an unchanged edit fans can add their own images to in order to create their own videos.

“Claws green screen edit available now for u to download and play with (sic),” she tweeted, in addition to a WeTransfer link so fans might download the video. “Can’t wait to see me dancing in front of a load of rush bottles (aka poppers). Go crazy angels.”

The star is tape-recording an album throughout the Covid-19 lockdown, with Claws being the second single from the record, following Permanently, which was launched last month.

To create the video for that song, the Boom Clap hitmaker got fans to send out in video of themselves throughout lockdown, in addition to throwback clips of them doing what they enjoyed prior to the coronavirus pandemic altered their lives.

The full album Charli’s producing from self-isolation, which is provisionally entitled How I’m Feeling Now, is out on 15 May.

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