Break the Itch-Scratch Cycle

Amelie Mahler
Itchy skin is one of the most frustrating and annoying sensations you can have. A persistent itch is enough to drive you mad, but when you have an itch you scratch, it often makes things worse as scratching damages the skin.

What’s behind an itch?

An itch is an irritating sensation felt in the skin, arising from the presence or release of irritants, triggering nerves in the skin. This sends a signal to the brain, which is perceived as an itch. The natural ingrained response to an itch is scratching because physical pain helps temporarily block the feeling of an itch. However, we all know, from getting insect bites or if you have eczema, that this relief only lasts a few minutes, before the itch comes back stronger than before.

The consequences of scratching

Scratching can:
  • Make the itch more intense, forming a negative feedback loop.
  • Tear the skin and increase the risk of infection. Damage to the skin barrier can also affect the skin’s ability to bring eczema flare-ups under control.
  • In the longer term, cause thickening of the skin called Lichen Simplex Chronicus, which occurs with persistent severe scratching.


Suu Balm provides rapid itch relief by breaking the itch-scratch cycle to prevent further damage from scratching.

Moisturisers and coolants are two of the top recommended solutions for itch relief and Suu Balm combines the benefits of both. Suu Balm substitutes the mild pain of scratching with the cooling sensation of menthol, which inhibits the transmission of ‘itch signals’ to the brain and soothes the itch.

Meanwhile, ceramides support the skin’s epidermal barrier: repairing damage and moisturising the skin. This breaks down the itch-scratch cycle, preventing skin damage and increasing both comfort and skin appearance.

This unique combination sets Suu Balm apart from other moisturisers. 

To find out more about Suu Balm, read also our blog post about Kate’s Eczema story - How She Beat Her Itch.

This post was written by Suu Balm, and the views do not necessarily reflect the views of The HelloSkin team.